This campaign is a partnership with ThinkArgus, a marketing company who specializes in cultural diversity as well as problem gambling awareness messaging. This campaign initiative was developed out of the need to increase gambling awareness among historically underserved communities and special populations who are at greater risk for gambling-related harm. This initiative highlights risks associated with gambling, warning signs of problem gambling, data, and guidance on responsible gambling. This campaign consists of billboards, bus tails, a web-based landing page, a digital tool kit, social media messages, brochures, posters, flyers, and outreach materials. Some of these materials are offered in both English and Spanish.
