Nielsen projects NFL could make billions annually from gambling market

The number: $2.3 billion.

That’s how much Nielsen says a fully mature U.S. sports gambling market could be worth annually to the NFL.

The report, released Wednesday, was commissioned by the American Gaming Association, the trade group that represents the gambling business.

The projections are based on a survey of fans. It assumes that regulated betting across America will boost media rights fees due to increased interest in the game, sponsorship by betting operators of teams and ancillary advertising, as well as the purchasing of official data from the league.

A nationwide, legal sports betting product available to all would affect annual media rights fees by nearly 18 percent, sponsorship by more than 7 percent and ticket sales by more than 6 percent.